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Designer: SM2
Description: GoGo Corp LogoGoGo Corp is a collaborative venture of Australian, New Zealand and Japanese companies positioned to realise commercial opportunities in the mobile phone and internet delivery of entertainment and media content.
GoGo Music's core product is the integration of Content Acquisition, Content Retail, Content Delivery and Royalty Management and Reporting systems to sell Foreign Music Tracks, Music Ringtones and Music Video via the GoGo Music store on the KDDI, DoCoMo and SoftBank Telco networks.
GoGo Music Japan will be the first to market "Foreign Music Only" retail store operating in the exciting and continually growing Japanese mobile phone Music delivery industry.
Strategy
- GoGo Corp Logos This branding project had extensive planning and research to focus on the the specific design audience associated with the predominately Japanese target audience
- Identified key audiences and designed the brand
- In depth copy development
- Consultancy services to finalise web site functional and creative design requirements
- Identify what information the audience will require from the site
Creative
GoGo Corp Website Design
- SM2 provided design services for the Website, email marketing template, business cards, corporate identity, documents, presentations and other promotional materials
- Development of dynamic brand elements and a visual language which can be tweaked for other applications
- Email marketing campaigns
Technology
- Joomla! Content Management System enabled GoGo Corp to self manage the menu, content, latest news, images and news flashes.
- SM2 Email Marketing component. To reach and maintain a relationship with the users of the site, SM2 installed its own Email Marketing tool. It enabled GoGo Corp to broadcast targeted campaigns in HTML email format to their audience. Basic statistics are accessed by GoGo Corp to view who the email was sent to, who opened it and how many times it had been read to track the success of GoGo Corp's email broadcast campaigns.
- Web Development services to build and release a static website utilising design templates
- Create emailable enquiry form that submits user's data to a specified email address
Wednesday, 30 April 2008 21:18
