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Designer: SM2
Description: With the launch of the new E-3 professional DSLR camera, Olympus wanted to offer their professional customers even better support and a way to showcase the exceptional work done with their products. Based on the success of previous work SM2 had done for Olympus (the Olympus Australia website), SM2 were contracted to build the E-pro website and the necessary components and modules to make that happen.
The majority of the site is powered by the "Pro Gallery" component, custom built to allow Olympus staff to quickly and easily manage the website according to the work flow that suits them best. This included automatic generation of thumbnail images, custom field management for adding extra detail about photographers and enhanced security across the board to deter people from stealing information about not-yet-released products.
For site visitors, SM2 developed a clean interface utilising technologies such as AJAX to speed up load times and create a more interactive experience. The website centres around individual photographers and their work, for which SM2 implemented a dynamic flash-based gallery, again adding further interest to the experience.
Along with the Pro Gallery, SM2 also developed a custom Knowledge Base component to help Olympus communicate support information to their photographers, a custom login and search modules for visual consistency.
